Coupang Logistics Services

Coupang has become indispensable to our customers thanks to the Rocket Delivery Service (i.e. same-day, next-day delivery) — empowered by our own E2E fulfillment and delivery networks. CLS, a Coupang subsidiary providing total logistics services, has built best-in-case last-mile delivery capabilities, enabling and completing Coupang’s Rocket Delivery Service.

Last-mile delivery by CLS begins at subhubs. At subhubs, operated by CLS, parcels stop for route-level sortation before being sent to the respective delivery camps across the nation. Subhubs are equipped with “Auto Sorters” for more accurate and faster sortation. After being sorted at subhubs, parcels are delivered to customers as promised on the same day or the next day via optimal delivery route(s).

CLS is also leading eco-friendly deliveries by adopting and operating electric Coupang Cars.   

For products in need of assembly and installation (e.g. large Consumer Electronic items), we launched Rocket Installation Service (RIS), where authorized CLS delivery engineers deliver and install the purchased products for the customers.

We’ve been enhancing customer experiences by expanding RIS-eligible categories from Consumer Electronics to Sports & Fitness Equipment, and Automotive Tires while fulfilling next-day delivery promises for RIS products across the nation.  

CLS pursues win-win partnerships with SMEs in multiple ways. For instance, sellers who signed up for CLS Milkrun Service do not have to operate their own warehouses as we transport their products sold on the Coupang platform from their pickup sites to the designated fulfillment centers (FCs) run by CFS (Coupang Fulfillment Services). We calculate and take optimal transportation routes in consideration of the requested pickup location, FC destination, and expected delivery schedule — facilitating faster delivery to our customers.

Customers who have ordered Consumer Electronics or other electronic items on Coupang enjoy easy access to repair services on the Coupang app. They don’t have to contact the original manufacturer for product defects or malfunctions. Instead, they can expect various types of after-sales repair services including home-visit repair by nationwide professional engineers affiliated with CLS, all available and accessible on the Coupang app.  

We offer easy and readily available post-purchase care services for products from both big brands and small-and-medium-sized manufacturers. By making such repair services available for SME brands, we’ve created a win-win environment where customers can comfortably buy high-quality products from SMEs on Coupang without worrying about future repair needs or service inconveniences. SMEs can also accelerate their sales with enhanced service accessibility on Coupang.